Facebook, the giant social networking site on the internet will be launching its own email service that will have an email address having like techmag@facebook.com in the end, directly challenging the likes such as Hotmail and Google accounts. Professionals were amused when Zuckerberg told them that the e-mail integration project was Facebook's largest software development effort yet, with all of 15 engineers working on it.

"We don't expect anyone to wake up tomorrow and say I'm going to shut down my Yahoo account and switch exclusively to Facebook," Zuckerberg told.

However, a source close to the company brushed aside any such speculation stating, “They’re not trying to do a standalone rival to Gmail. They are building an integrated experience in everything they do”.